by What is Marketing Intelligence?
Marketers play a key role: to promote your business and the products and services it offers . This is a rather complex task, because it includes multiple factors which, very often, depend on external elements. Indeed, it is not enough for marketing experts to fully understand the company and the target audience and implement a marketing strategy that is as effective as possible: they must also deal with constantly changing market, economic and social conditions ( and in the digital age, the speed of this change can be incredibly fast! ) and stay within budget , which is getting smaller and smaller GrimaceCoinCMC.
The solution, and this has been clear for some time, lies in the in-depth analysis of the data, which must be brought together in a system that allows for a clear and effective vision. This is where Marketing Intelligence comes in handy , because it allows you to integrate and manage data, analyze and optimize it and, finally, align and distribute it to all company teams to direct, like an orchestra, the various functions.
What is the impact of Marketing Intelligence on the customer experience?
Managing, meeting and ultimately exceeding their expectations is critical to delivering a positive customer experience. Customers constantly judge the performance of a company, and in recent years they no longer do it privately: more and more, in fact, they publicly share their opinions and experiences on social networks, whose power is now undeniable and very strong. In fact, did you know that 58% of consumers agree that technology has fundamentally changed the way they expect businesses to interact with them ?
With Marketing Intelligence, Data Science and an effective CRM system , you can define and manage customer expectations in real time, correlate data with individual consumers and predict their behavior based on detailed analysis. of what they have done in the past. The involvement will therefore be targeted and much higher, and the overall experience will benefit. Achieving this result is particularly important in the first interactions: 49% of customers , in fact, declare that they no longer turn to a company that has not met – or exceeded – their expectations.
What are the stages of Marketing Intelligence?
The phases of Marketing Intelligence are essentially three. To Read more on CryptoNews, you can download the practical Marketing Intelligence Manual prepared and request a demo.
After analyzing the data, it needs to be aligned in a single system so that it can be used by all marketing teams, stakeholders and departments in the company. With marketing automation software, you can create meaningful and specific reports by geography, department, and so on in just a few clicks. All this to make better decisions and solidify the customer experience.